The Source
jewelry retailer
rochester, ny
project overview
With this “all-hands-on-deck” project I found myself collaborating with many different people with many roles. Everyone from designers and directors to sales and production – this effort took some serious coordination. The team took the initial concepts and carried through to completion, strengthening the brand as a whole and delivering the results.
campaign goals
- Increase overall sales in engagement/diamonds segment
- Elevate client’s brand to compete with other high-end jewelers
- Synergize all marketing and messaging across platforms allowing the client to project an image of cohesion, quality and confidence for their customers
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tv commercials
A collaborative effort with UCO Media, a Rochester, NY based video production team and multiple staff creatives these spots captured the essence of the campaign. This multi-channel approach spurred online and brick-and-mortar traffic.
campaign successes
Since campaign start, business has been going so well that the spend increased to over $150k for a year contract. Spurred by the increased online and brick-and-mortar traffic, the client opened a new location in the region’s highest end retail shopping mall.