Rockford Construction
- Grand Rapids, MI
- Construction & Real Estate Developer
print design
green office collateral
These collateral pieces were created to showcase the green construction features of Rockford Construction’s new office.
annual company review
In summary of a year’s worth of construction projects, Rockford prints this newsletter to be mailed to thousands of past and present clients. During this design process it becomes essential to work closely with colleagues, clients, and printers. The critique of designs, finalizing on print materials, and the delivery method becomes important with such a large undertaking.
downtown grand rapids tour maps
Often times to showcase downtown properties and available spaces to high-profile clients, Rockford Development Group leads a tour throughout Grand Rapids. For a fast turnaround time and lower cost than typical print outsourcing, these booklets were printed in house, individually folded, carefully cut, and bound by hand.
Rockford Construction
city tourism board
columbia, sc
about
experience columbia sc
Experience Columbia SC (ECSC) has been a longstanding client of my ongoing freelance work. Experience Columbia SC works with accommodations, restaurants, facilities and attractions to provide information and services that enhance and promote the desired image of the Columbia area.
fanfest events &
locations brochure
ncaa fan fest
The 2019 NCAA Division 1 Men’s Basketball Tournament’s first and second round games were played in Columbia SC. The Fan Fest Experience was a two-day extravaganza offering food, beverages, games, camaraderie and competition for fans of all eight teams as well as locals looking to get in on the action. Following close brand standards, the creation of the materials for the Fan Fest gave life to the event.
fanfest event insignia
During the 2-day Fan Fest, the Columbia Metropolitan Convention Center held family friendly, basketball-related events. The insignia for the event that was used on collateral, walls, and signs features an athletic presentation of typography set within a badge structure adorned by Columbia’s skyline. All typography and colors needed to be brand compliant. After multiple iterations and feedback from ECSC this was the end result.
solutions
- Utilization of a custom coded Wordpress CMS used for its expandability, security, and simple e-commerce connectivity.
- Create a system of colors, icons, textures, and fonts that help to develop and expand the AirBox creative language into a cohesive brand standard.
- I was given creative liberty to pitch names for the products which I successfully made excellent arguments for!
- As business continued and expanded AirBox’s operations evolved from online sales to focusing on commercial sales. Thankfully, by planning ahead this transition was nimble and effective.
the billboards (multiple designs)
