Delaware Lottery
90mph Tricycle
Cuddly Grizzy
Plastic & Armor
Rubber Ducky Yacht
Rocking Horse Power
about
mega millions campaign
So what if the odds are 1 in 13,983,816? The cost of a ticket is so cheap. Why wouldn’t you play? This idea holds true especially for Mega Millions – the benefit of winning far outweighs the cost of playing. So go ahead and win a lot, for a little.
the aim
This campaign was aimed to entice Delawareans that have never played the lottery, to start. Just once. That’s all it takes and then your hooked. This idea that the lottery is something everyone can do and at little monetary risk becomes apparent in the comparison between something small and inexpensive verses a similar expensive or outlandish purchase.
interactive ads
Interactive elements on the ads engaged audiences with a matching game related to the “play small – win big” idea. After completing the match, it prompts to “try your luck in the lottery” – driving traffic to the landing page.