Columbia, South Carolina
city tourism board
columbia, sc
about
experience columbia sc
Experience Columbia SC (ECSC) has been a longstanding client of my ongoing freelance work. Experience Columbia SC works with accommodations, restaurants, facilities and attractions to provide information and services that enhance and promote the desired image of the Columbia area.
fanfest events &
locations brochure
ncaa fan fest
The 2019 NCAA Division 1 Men’s Basketball Tournament’s first and second round games were played in Columbia SC. The Fan Fest Experience was a two-day extravaganza offering food, beverages, games, camaraderie and competition for fans of all eight teams as well as locals looking to get in on the action. Following close brand standards, the creation of the materials for the Fan Fest gave life to the event.
fanfest event insignia
During the 2-day Fan Fest, the Columbia Metropolitan Convention Center held family friendly, basketball-related events. The insignia for the event that was used on collateral, walls, and signs features an athletic presentation of typography set within a badge structure adorned by Columbia’s skyline. All typography and colors needed to be brand compliant. After multiple iterations and feedback from ECSC this was the end result.
solutions
- Utilization of a custom coded Wordpress CMS used for its expandability, security, and simple e-commerce connectivity.
- Create a system of colors, icons, textures, and fonts that help to develop and expand the AirBox creative language into a cohesive brand standard.
- I was given creative liberty to pitch names for the products which I successfully made excellent arguments for!
- As business continued and expanded AirBox’s operations evolved from online sales to focusing on commercial sales. Thankfully, by planning ahead this transition was nimble and effective.
the billboards (multiple designs)
