AirBox
air purifier retailer
statesville, nc
website overview
AirBox has been a long-time client. Over our history, I’ve created numerous designs for print and web. Design work for the website involved web & graphic design, UI/UX, and building the internal site framework. Since initial launch, the site has morphed and evolved dramatically to better fit AirBox’s needs and to better position them with their key commercial demographic.
requirements
- Create an online presence that AirBox can launch their line of products.
- Implement a core component of the AirBox brand and to expand their visual language.
- Hand over a site platform that is turn-key for e-commerce & shipping, reoccurring filter subscriptions, conditional product fields, blog posting, and easy sharing of sales information.
- Provide an ongoing service to change the website as AirBox’s business morphs and evolves.
solutions
- Utilization of a custom coded Wordpress CMS used for its expandability, security, and simple e-commerce connectivity.
- Create a system of colors, icons, textures, and fonts that help to develop and expand the AirBox creative language into a cohesive brand standard.
- I was given creative liberty to pitch names for the products which I successfully made excellent arguments for!
- As business continued and expanded AirBox’s operations evolved from online sales to focusing on commercial sales. Thankfully, by planning ahead this transition was nimble and effective.
the resulting numbers
sales collateral
By utilizing the system of colors, icons, textures, and fonts that I created for AirBox, I was able to not only create visually effective marketing tools but also lay the groundwork for further future creative materials.
For all of the print collateral pieces, I oversaw photo shoots for all of AirBox’s products including the Peak Series-S, Series-C, and Apex Series to ensure visual consistency.
